One Oldham

—based on the idea of unity: ‘the whole is greater than the sum of the parts’

—creating a sense of ‘we’re all in it together’

—encouraging a sense of pride in the place by being positive and upbeat

—uses a circle device, the circle being a symbol of unity

—the 3D element of the circle device reflects the idea of landscape

—a reference to Oldham’s countryside and green space

—uses a language that embraces the wide variety of Oldham’s attributes

—emphasises the diversity of Oldham’s people and places

—down to earth and real but with an aspirational slant

—traditional feel but modern interpretation